By Hook or Crook, Now Comes The Vook

The new charge by the panicked book publishing industry to combine video with text and create a hybrid book, cutely named a “Vook”, reminds me of that great line from Superman comics “It’s a bird, it’s a plane, it’s Superman.” Or is it?

Such an innovation was, of course, inevitable considering the astounding success of electronic books and its various delivery devices, led by Kindle and the SONY Reader now penetrating the market. It is certainly worth the experiment, especially for instructional books where movement might be helpful to explain the text.

Indeed, I can understand the marketing concept. Let’s attract book straying younger readers who are habitués of the short video format of YouTube and texting and try to win them back to reading longer works, meaning real books that have been the staple of the industry since Mr. Gutenberg came up with movable type. By real books, I mean traditional “content”, whether distributed via electronic text or through the printed page.

The concept, as it evolves, might be a way to partially fill the hole developing in the publishing business during this transitional phase between the decline of the paper book and the rise of the electronic book.

But for the dedicated reader who glories in delving into the world of fiction, and is the core consumer of works of the literary imagination and responsible for the bulk of adult fiction sales, I doubt if the Vook will penetrate this group. I base this assumption strictly on my own experience as both a reader and a writer of such works.

This does not mean that there might be a growing appetite for the Vook among those who yearn for the next new thing, and there is a good chance that it might become a profit center, although I wonder about its long term durability.

Speaking for what I believe is the majority of dedicated readers, I do not want my reading interrupted by an intrusion on my imagination as I immerse myself in the author’s story by someone else’s idea of how the characters appearance, background and reaction to whatever turn of events the author may want us to follow and understand.

The author’s purpose in creating his or her story is to bring us behind the scenes of a character’s life, his or her thoughts, emotions and an understanding of why he or she is acting in a way that motivates the action. It is exactly this insight that motivates the dedicated reader and gives literature its life force.

When reading a work of fiction, I want to imagine myself what the character looks like to me, what the environment in which these characters operate appears to my mind’s eye, and what and why the character portrayed is thinking while he or she acts.

I don’t want a middle man, via a video clip, actors and contrived sets, to tell me how to see the author’s story. In my opinion, such an intrusion is a diminishment of the author’s intention and waters down the reading experience. It suggests putting a steak in a blender and drinking it instead of getting the real thing, sizzling in bulk on the plate.

Having had three of my books made into films, I offer some modest authority on the process. Filmed content has its place. It can keep you interested for a couple of hours, even enthralled, but no matter how you slice it, it is not the real thing, meaning a true rendition of the author’s intent. Frankly, as a dedicated reader, I prefer the figurative movie in my mind, based on the way my imagination “sees” the author’s work.

This may be a convoluted way of expressing my point of view. As an author of works of the imagination I am obviously biased and conflicted, perhaps even somewhat stiff necked in my opinions. Bottom line: The Vook might work well for others, but it won’t work for me.

I doubt it will make younger people, addicted to the short blip, become dedicated readers, although they certainly might buy the idea at the beginning, perhaps long after. Brought up on low attention spans, this demographic is always in danger of enthusing mightily then coasting quickly away looking for whatever else is coming down the pike.

After all, this group has certainly bought into the “graphic novel”, an idea I personally could never embrace since the product strikes me as a comic book in a reincarnated binding. Having grown up as a pre-teen on comic books I can’t quite embrace it as serious fiction despite its pretensions, nor does it absorb my interest. Call me an old fuddy-duddy, but having once read bible stories in classic comics garb I can’t bring myself to take it seriously.

I know this will offend devotees of the genre, but I suspect that the dedicated reader might eschew such a contrivance, despite its obvious success. There is certainly a fertile market out there for this kind of “reading.” Indeed, its popularity, judging from the way it’s eating up book catalogue and shelf space, seems to be burgeoning.

As for the dire warnings I have been hearing for years about the declining reading public, especially among young people, I have always rejected such alarms. It may be that the offerings are not attractive enough to induce the younger people to step forward. Who knows?

As many of us know, the quality of a thing is not always to be judged by its popularity. For example, while I congratulate Dan Brown on his popular success, I wish I could be complimentary about its quality. In my opinion, the characters are cardboard cutouts, the narrative drive is B-movie exploitation, the clichés are beyond count and the mystery seems stilted and far fetched. On the other hand, the hype was beautifully executed and if money is the great measure of success, then good for Dan and his publisher.

Hell, I bought the book for my electronic reader and slogged through it determined to show my loyal support for a fellow author. Indeed, many of my publisher and writer friends believe that anything that brings people into the reader’s tent is a plus. I suppose the business bet is that the Vook will also increase traffic to the tent. It might.

As for its contribution to the wonders of books consumed by the dedicated reader, I doubt it will make the slightest dent.

The E-Book Is Winning

The e-book is winning. Its ultimate victory was never in doubt.

This does not mean that the printed book will disappear. It will fade out slowly as a viable mass economic enterprise as this new reading technology takes hold. The basic issues were, and still are, about marketing and its twin sister packaging. The product has always been the same, content delivered by words, sometimes embellished by speech and illustrations.

Trade book publishers, using the familiar technology of print on paper and packaging their product for shelving, utilized every practical inducement device to make their product attractive to the potential consumer. They came up with eye-appealing colorful cover art to make their product stand out in stores, created advertising and publicity campaigns, best seller lists, advanced review copies, and endorsements from prominent authors to hawk their product. It worked for years. It still works, but it is morphing into other forms, some yet to be invented.

The education book market with its vast captured audience used other marketing techniques to get their product before students, utilizing the usual ploys of influence, lobbying and marketing, and following traditional methods to keep their product up to date and viable, using different, but effective marketing techniques. That too, worked for decades and that too, is subject to intense innovation as the new technology catches on.

Public libraries will continue to be impacted with the methods of book lending and the use of their facilities as gathering places for the literate and informed. They will live on, but in ways that will evolve their mission to continue their invaluable service.

But what these books contain within their printed covers, the content, will survive forever. Content is king, no matter how it is delivered. It is the economics of the delivery that is the main issue currently in play.

If you can dispense with expensive and complicated distribution expenses and deliver your product at a fraction of the cost of print publishing and without in any way denigrating your product, then the rules of profit and loss apply. Without costly production costs based on older technologies, pared down distribution systems, and no need for warehousing, the result is obvious. You don’t need an advanced degree in economics to see where the publishing industry is headed.

Because the commercial emergence of so-called “electronic paper” and the devices to support its use are accelerating exponentially, the technology will become more and more user friendly. Kindle and SONY Reader, the pioneers of this new marketing miracle will soon have more and more competition from many sources. Devices will be re-engineered and improved. Prices for these devices will be lowered and in the not too distant future electronic publishing will be the norm, the standard for the delivery of content.

This rather dry and self-apparent explanation seems to dismiss the fact that books are not only content deliverers, they are also sources of inspiration, insight, entertainment, and knowledge, and objects of esthetic devotion. They have been our beloved friends for centuries. The large collection of books in my library are like family and the electronic book poses a soul wrenching challenge, not only to the publishing business as it now exists, but to the psyche of all those who cherish books. Those that come after us will barely notice, if at all, the revolutionary character of the changeover of content distribution.

One cannot argue with reality. In my lifetime I have seen an endless line of products disappear from stores. Remember the ice box, the silk stocking, the girdle, the corset, the washboard, the mechanical lawn mower, horse drawn transportation, steam locomotives, the manual gearshift, the rotary dial telephone, the black and white movie, and on and on. But why belabor the obvious.

The paper book, bless it, will now go through the grueling process of pre-emption.
The good news is that content will never die. It is the circulatory system of the human intellect, the very heart of the one-on-one system of human communication through words. Innovation will provide another way to dispense content and create profit- making opportunities.

When I digitized all my then published novels more than a dozen years ago, I was defending my authorial name and assuring that my books will never go out of print, every author’s nightmare. There was a brief window of opportunity since publishers, during the early days of my novel writing career, had not yet demanded that their authors give up their e-book rights. That window has closed. Publishers now covet electronic rights and Google is now digitizing all out of print books.

The challenge for publishers and authors now is how to find traction on the infinite highway of limitless content. It will not be easy to separate the author from the pack, although clever innovation might one day find a profitable path. So far this magic bullet is illusive.

Marketing and distribution skills will be revamped to tackle the new reality. Authors and their heirs whose out of print books will be able to see the light of day via the Google operation will at the very least have their books available, although it is unlikely they will see much, if any, income. Even if the books are still under copyright, only the tiniest fraction of authors will ever see a dime. The book listings will be infinite.

We are entering a new world of book publishing through electronic books. At this point in history they are still a small part of the total book publishing economic pie. But the avalanche is coming as more and more books are digitized and more and more devices hit the market. The competitive issue now will be tweaking the devices to make them more efficient and user friendly as well as pricing their content.

Publishers are awakening from a long slumber as they are challenged to meet the electronic onslaught. Some will not go willingly into the fray, just as horse drawn coach manufacturers resisted the automobile. Others will figure out ways to compete and innovate, embellish and monetize their skill as the gatekeepers of content.

One thing is certain. Content will not disappear. In fact, it will multiply as more and more content providers enter the vast cloud of the wired world. The challenge will be how to find the model that will allow the publishing business to continue to be viable in this new environment, and how authors will attract and aggregate their readership and be supported by their art.

It will not be an easy task.

The E-Book Revolution- Part II

When I was advising Sony executives when they began the groundwork for creating the Sony Reader, I implored them to keep the device pure, meaning to create a comfortable user friendly alternative for paper books. I argued against tarting up the device with calendars, telephonic communications, e-mail, video or any multi-tasking that would inhibit the reader’s concentration on content.

My argument was based on the presumption that a truly dedicated reader approached the book as an entry into an intense parallel world that required deep, trance-like concentration to fully appreciate and absorb the author’s intention which, on his or her part, required a similar singular focus.

As a pioneer and evangelist for the e-book alternative to the paper book, I was simply reacting to what seemed obvious, that digital technology was moving at lightning speed into the mainstream, that reading on screens was a generational certainty as new generations began their screen “reading” long before they could actually read, that the use of computers, while not quite replacing oxygen to sustain life, was on the verge of becoming ubiquitous and as common as underwear.

I was, of course, reacting to my own bias as a reader and a writer. When I opened a paper book I did so with the expectation of the privacy and isolation required to absorb the full scope of the author’s intent. I wanted no distractions, nothing to inhibit my concentration. I knew that the author was crying out for rapt attention so that the reader would buy into the one-on-one communication system that is inherent in the process.

Admittedly, because I am an author of works of the imagination, I have a certain reverence toward books and the hard work of creating a coherent narrative. I am certain that writers of informational material, like text books, self-help, spiritual, instructional, and other categories feel the same way. Why spend countless hours creating such material if there was not an audience of even marginal interest out there waiting to read it? Which brings us to the most salient point of all, why would a publisher acquire a book if not to monetize its potential?

I am well aware that no business is going to invest the huge sums of money required for disseminating such a device without the possibility of maximum returns. The dilemma, of course, is whether multi-tasking is a necessity for the dedicated reader or that the add-ons will compete for attention and downgrade reading as its primary intent. On the other hand, purchasers of these devices might like the possibility of switching conveniently to other tasks while pausing in their reading.

There are lots of ways to argue the point, but in the end the bottom line will probably determine the outcome of how these digital readers will be configured. Then there is the dire statistical news about the decline of reading which, if true, might further inhibit dedicated reader devices.

My own views are not stubbornly biased in favor of the dedicated reader, the human version, nor do I look pessimistically at the future of reading, despite the gloomy statistics. The power of reading and its pleasures, for example, in the realm of story telling in providing insight entertainment and wisdom needs no defense. In fact, the worldwide expansion of literacy makes the point moot.

With all these new readers coming into the market, some percentage will certainly drift toward book reading as a prime content provider and will opt for the convenience of digital readers. The pool of potential readers is expanding not declining and many are sure to discover the joys and advantages of reading.

The advent of the Kindle offers a step-up in the competition since it cuts the umbilical chord of the computer and, at least at first, has managed to get some publisher’s consent to lower its offering price. This may not continue as publishers see it as a growing challenge to its paper book pricing. It is unlikely that they will be able to succeed in such tactics as more and more people opt for digital readers.

While it might seem jingoistic in favor of the English language, I inject this interesting statistic. America is only the third largest national market for English language material. China with its vast population is number one in English literacy, followed by India. Thus, for a writer in America, the chances are pretty good that the authorship of digital material in English has a good shot at expanding his or her audience without the inconvenience and expense of translation and paper book distribution.

I know these arguments will be stubbornly resisted by those who believe that the dedicated reader will lose the monetary competition to movies and videos in the marketplace.

In my opinion, as an avid consumer of movies, I believe books trump movies in this realm. Movies are a passive story telling device requiring not much brainpower or even concentration and a suspension of belief that the characters acting out the story are merely mimicking real people in their actions.

On the other hand, the characters in books and their pursuit of narrative goals somehow seems more true when filtered through the human imagination. We can spend lifetimes debating this point, and I cite the Bible as one example where words have created an enduring narrative that has been sustained for more than three thousand years with far more impact than any movie ever made. I am well aware I am pushing the point to extremes and risk everlasting calumny for what might seem like heresy. Remember I am talking story, not religion, if that is possible in any discussion of the Bible.

As you can see, I vote strongly in favor of the dedicated reader without any of the bells and whistles of distraction. I’m not balking at an audio add-on, since that process satisfies the requirement of privacy and isolation required for the absorption of content, although I wonder whether it can compete totally with the eye-to-word experience. We are talking here of the delivery of reading content and the future of this process.

In this age of massive revolutionary change on all fronts technological, financial, international and ideological it’s probably not wise to make long term bets. I made the author’s digital bet because I believed that this new technology would prevent books from ever going out of print. It was prudent for a living author to have publication rights reverted and to create a website as a way to promote his or her titles and continue to keep his or her authorial name alive as long as possible, on and on into the unknowable future.

With Google’s promise to digitize all books out of print I may have to refine my strategy, although just having the books available as digital fodder may have no effect at all like paper books moldering on shelves in libraries.

Things are changing so radically in shorter and shorter time frames and a subject like delivering reading material might not engage many interested parties. But in this age of fractionalism, I like to think that there are enough people to care about books and reading to make this take on the problem relevant. At least I hope so.

All of Warren's books are available for the Sony Reader and Kindle

The E-Book Revolution

Twelve years ago, I took the astonishing step of gaining the reversion of all my books from my English language publishers and converting them into digital formats. Most people thought I had lost my mind, since there was no user friendly portable reading device even remotely on the horizon and the books had to be read on either laptops or immovable computers.

My motives were twofold. I did not want to suffer the fate of so many of my fellow authors whose books were declared out of print by publishers while existing copies were moldering on shelves in private homes and in libraries where they would be eventually discarded. Another obvious motive was an attempt to keep my authorial name in the public eye for the foreseeable future.

There is, of course, a great deal of ego involved in such an investment of time and money, but as every author knows, the writing of a book whether it be a work of the imagination, opinion or scholarship, is essentially a product of an inner voice that is determined to be heard.

Before the age of digitization there were few options for authors to preserve their work for future generations. Now that digitization makes such preservation possible, there is no reason for any author to accept the extinction of his or her work through unavailability.

Of course, keeping these works alive and available does not mean that anyone will ever read them in the future. Even the most popular writers of yesterday disappear from public view at astonishing speeds, a fate that is sure to be shared by most contemporary best sellers. Digitization will not guarantee readership and many digital books may simply float aimlessly through cyberspace until the end of time, a lonely exile into infinity.

While that long time bet remains in force, digitizing my books involved a shorter term bet as well. I felt certain that, despite all the numerous failures and the dashing of high hopes which ravaged the e-book dream, that reader friendly devices, would one day emerge from the brains and skills of our electronic engineers and eventually reward both readers and entrepreneurs.

I knew in my gut that this would happen and it has. The issue has always been convenience, portability and reading clarity. That issue has been resolved and will now be improved upon exponentially. The first generation Kindle, the Sony Reader and variations of smart phone technology will in a few short years surpass the paper book as a method to distribute content.

I have been making that statement for more than a dozen years. I have been excoriated, pummeled, insulted and cajoled for making such a statement in various public forums. Time and again, people have extolled the technology of the paper book as the only acceptable format for conveying content.

People would declaim:“I love my paper book, the tactile feel of the it, the smell of it, the look of it. I will never abandon my love for the paper book. For me it will be the only way to enjoy stories and absorb information.”

It was difficult to deflect such a view since I, too, love the paper book. My passion is books. Reading them, writing them, savoring them not only for their content but for the beauty of their appearance, the feel of them. For me they represent one of the joyful wonders of life. Admittedly, there were moments of doubt, not doubt about the ultimate clarity and portability of content, but whether or not the human mind would accept the transference and absorption of digital content in a way that would provide people with a satisfactory experience that could rival what one achieved through the paper book.

Even with those devices currently on the market, particularly the Kindle, all of my doubts have been put aside. In fact, I can say with absolute conviction that reading books on this new device has increased the pleasure and absorption of content that not only rivals but in some cases surpasses the experience of reading a paper book. It has even made the act of purchasing the book more convenient and user friendly. I can make my choice, sample it first with excerpts, then buy it at a huge discount from what I would normally pay for a paper book and download it to my device in a matter of seconds.

There are still some obstacles to book selection which may never be overcome, although there are attempts to inform and review the various books that are offered by the companies that dispense them. Unfortunately wading through the hype and the lack of credibility and bias among the reviewers is an enormous problem and my instinct is to ignore them and make my selection based on the downloaded samples and excerpts.

Frankly, although she is widely respected, I do not take my reading cues from Oprah and I have long eschewed reviews from the media and the roar of the publishing company flacks and their profusion of buddy blurbs.

I have no doubt that the day is coming when these portable devices will dominate the educational system. Backpacks will disappear. Libraries will morph into other uses connected with books. Brick and mortar stores will change their focus. Newspapers as we know them today will fade into other forms. Digitization will take over as the method of conveying all forms of information in every profession. It is easy to be carried away by such prognostications.

Unfortunately not all of this orgy of digitization will be good. A new addiction will begin to inflict us, if it hasn’t already, information glut. Too many incoming information missiles assaulting us. But that is a matter for another discussion.

There is nothing, nothing, more wondrous, more powerful in their capacity to teach, persuade, inform and amplify the imagination than words. Stories form the very basis of our civilization. The imagery they insert into the human imagination is the power that fuels the engine of humanity. How these words are delivered may not be as important as the information they impart, but I am happy to report that the e-book method of delivery has surpassed my wildest dreams.